For the same reasons that Bitcoin adoption has to start with people first before institutions. Just like the early web when people chose http over AOL, there has to be a *consumer pull* for open systems, and then Big Business (which like government is downstream of culture) will follow.
This same argument was made 10 years ago for Bitcoin, "sure it's fine that nobody uses it to buy a cup of coffee, but it'll just be digital money rails and the consumer will never see it!"
That's called "cope", and it led to Stablecoins. Big businesses cares about efficiency and integration with existing systems, and decentralized freedom protocols are neither of those.
