Funny story, since we're on the subject of lotion: I never used to put any on. For some reason, I thought using lotion was kind of weird.
In the winter, my shins would get super itchy all the time, and it drove me crazy!
Then one day, I stumbled upon this Bill Burr stand-up bit, and it blew my mind: https://youtu.be/RiH-_ZUILk0?si=8m6moJ97BTGo6BVu
I've been using lotion ever since, and just like that, all the itching disappeared!